ELITE CLAN
Elite Clan is an Esports and entertainment organization that was founded by Amshul “AMG” George in late 2018 when he was a freshman in high school. Initially starting as a YouTube channel, the company struggled to take off in its first two years due to its lack of direction and a solid business model. However, in early 2021, the organization began to achieve competitive success with Fortnite, leading to an expansion in its Esports department. Currently, Elite Clan has six fully contracted Esports rosters in Fortnite, Apex Legends, Call of Duty, Valorant, Rocket League, and League of Legends.
Through the diversification of its brand, Elite Clan has seen growth in its production company, AMG Productions®, and its record label, AMG Records©, which both operate under the same umbrella as the organization. Additionally, the organization has recently begun to engage in philanthropic efforts, financially supporting various charities and foundations in the fields of technology, video games, and education (CLICK HERE TO LEARN MORE). Elite Clan is more than just a gaming community; it is a lifestyle brand that is inspiring the next generation and working to make a positive difference in the world.
Amshul’s philosophy on success involves pursuing passion rather than money. He states that “If you chase money you will never have any, but if you chase excellence, success will surely come and find you.”
AMG PRODUCTIONS
AMG Productions® operates as Elite Clan’s dedicated production department responsible for overseeing all creative media released by the organization. This includes departments such as cinematography, photography, graphic design, animation, videography, post-production, revision, color grading, and sound grading. Although AMG Productions® is a separate entity from Elite Clan, it currently works exclusively with the organization and occasionally takes on projects with private companies in the entertainment industry.
Interestingly, the name “AMG Productions” predates Elite Clan itself. Amshul has been using the name since he was young and would use his grandfather’s Samsung tablet to film his own movies during the summer. Prior to his involvement in competitive gaming, Amshul had and still maintains a deep passion for the entertainment industry, making it a natural decision for him to start his own production company.
AMG RECORDS
AMG Records© made its debut by releasing a cover of The Weeknd’s hit song “Blinding Lights” in late April of 2022. The single features Elite AMG (Amshul) as the performer. While Amshul had been teasing an interest in music since early 2020, he had not divulged any specifics about his plans. The release of the song was met with excitement from fans, who are eagerly anticipating further releases from the label. “Blinding Lights” by Elite AMG is available for streaming worldwide on all major music platforms.